Ampersand Advisory is a leading change management consultancy specialising in transformational change. Their team of world-class consultants leverage their expertise in organisational change, corporate strategy, and programme delivery to deliver innovative results and ensure benefits are realised.

The client wanted keywords to inspire the design process:

Automated + change + connected + innovation

This visual identity is driven by technology and movement, while remaining true to the ‘house’ shape of the original Ampersand icon, to reflect the wider Ampersand group. The intention is to showcase change and connection through the movement of lines, while a fresh, modern colour palette helps convey innovation and automation. All work was completed while employed by Geolix.