In Western Australia’s Pemberton region, Ampersand Estates offers a winery and cellar door, luxury accommodation, wedding venues, events, and the Rainfall Distillery. The estate is a marriage of luxury and unrivalled natural beauty, where guests can enjoy Ampersand’s premium wines, spirits, and gourmet lunch hampers while surrounded by the majestic Donnelly River and the ancient karri forests of Easter National Park.

I created social media and wine label concepts for Ampersand Estates. The wine labels were inspired by the estate’s surroundings. The designs draw inspiration from the foliage of the Karri forests, the ducks that visit the lake and greet visitors at the winery, and some echo the shape of the Ampersand icon.

The social media designs aim to attract visitors and showcase Ampersand as a high-end, peaceful, and unique experience. All work was completed while employed by Geolix.